A B2B marketing plan helps you define success for your small business. A B2B marketing plan will help you to analyze your situation and establish performance criteria to achieve your profit goals.

In order to be successful with your B2B marketing plan, you need to begin with getting answers to questions about just how you will define your marketing success.The biggest differences between business-to-business and business-to-consumer marketing are the types of goods and services being marketed and the types of entities the goods and services are being marketed to. Business-to-business marketers target only other companies, they have a significantly more targeted market than business-to-consumer marketers. Even when marketing very specific products for a fairly small subset of individuals, the latter type of marketer has a far larger audience than the former. the goals of businesses and consumers are often the same. When choosing a company for goods and services, most consumers and businesses will make a decision based upon price, quality, delivery time and their history with the business.Other considerations might be the availability of the product or service and the quality of customer service if something goes wrong. Business-to-business marketing is currently one of the fastest-growing areas of marketing.

As technology brings more businesses together, companies are beginning to court each other far more aggressively. usiness-to-business marketing or business marketing is a broad concept which encompasses the marketing of business services, industrial products and reseller phenomena with domestic and/or global perspectives.